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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 2557 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30

Thursday
09:30-20:00
Friday
09:30-20:00
Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Wednesday
09:30-20:00
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Fabienne Fillacier 3

Legendary address in Florence (2 other more recent stores are also located in FLORENCE…. The ultimate scent boutique! A recognizable museum shop with its flower ceilings, here the shop is almost a museum! Beauty/high-end products; Superb quality for the baby line which is now mixed. I also just tested the hand liquid.

Arsalan Shoysoronov

Unique place, what a history! In love with their products now.

Vilgot Björling

A vibrant piece of Florence’s history. A must-visit for anyone who’s interested in perfumes and scents!

Marlene G.

Very nice attraction that is free. We had to queue for a short time but the 15 minute wait was definitely worth it. I can only recommend it if you like very beautiful old rooms and also want to smell a bit of perfumes.

Budi

The smell of the perfume is authentic......distinctive...... Pleasant

Sky Nova

We had to wait 10-15 minutes before we could get in, but honestly, it was totally worth it. The place is splendid, with little corners, each more beautiful than the last. It was a real pleasure shopping there! And as a bonus, the advisor who helped us spoke French, which made the experience even more pleasant. The eau de cologne (100 ml) costs €125, and my sister and I found what we were looking for: her with Cinquanta, and me with Rosa. I will definitely come back on my next trip to Florence!

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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