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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

5,0 19 reviews

Via Roma 2,

50123 Florence

Store hours

Currently closed. Opens at 10:00

Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Tuesday
10:00-19:30
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Madeline Fisher

Went searching for a special Florence-based perfume for my partner. The young woman selling in there was so helpful and knowledgeable. Very lovely experience and recommend to check out !

Andrea Kiermaier

A wonderful, very special place!

luis iglesias

A small but super pleasant space, with a great variety of aromas. The service and attention of the staff is excellent.

Cristina Boggi

Ancient Florentine perfumery, their perfumes are unique, the blooms come from the parks of the Medici villas in Florence and the surrounding area. The perfumes are excellent and their testers are under glass bells, beautiful. The very kind sales assistant accompanies you in choosing your perfume. If you pass through Florence, stop by.

John Minghella

A wonderful place of history and museum backing on to the main church of Santa Maria Novella. It is housed in church buildings which contain the products of Santa Maria Novella (1221). These products continue to be popular to it's initiated and uninitiated. The brand name and products are fantastic if you like perfumes, waters and soaps. Inspirational cents......however not cheap but something may be affordable like the pot Puorri.

Lisa Speroni

Francesca at the small store across from Caffè Gialli - was divine! She was helpful, kind and knew the full of the history of this amazing company. I will go back just to buy more parfum from Francesca. 💗

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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