Santa Maria Novella UK: Perfume, Fragrances & Skincare

Officina Profumo-Farmaceutica di Santa Maria Novella London

1 Piccadilly Arcade, St. James's,

Piccadilly Arcade

SW1Y 6NH London

Store hours

Currently closed. Opens at 10:00

Saturday
10:00-19:00
Sunday
11:00-18:00
Monday
10:00-19:00
Tuesday
10:00-19:00
Wednesday
10:00-19:00
Thursday
10:00-19:00
Friday
10:00-19:00

Your boutique

562b217f-50e0-480c-b580-1c6c4a1edb80
URrlNBHioFyXflWlN18-ZOOKzrnAOo-YXoz2SW6OpuyvgsF4jBStBjut-1ZiCBDjRkD3JaMnif938ubv=s0
r-RHsuQevdeIKI7qxKQBIauQMebCDFS6wLHf8NsQ5KxXG_3n33ygwETV5Aj2AT2ToaoLDdwJK1wDDooL=s0
0JXy-_l7O31_18Hjk4FuLzRvfI-_YRWjrZkfiorbCT7qthZq47WJR5KK-pcYifsEwfmNDgnbpfe7sRk4=s0
3fb968a7-89ba-468d-ae80-ee10706e8540
9ce5d6ea-11fb-43d4-9524-efc597d8aecb
b26bea8b-7d6b-4f4e-ae7a-1a884a4a48b4

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Soraya Nili

Thanks to Akiho for this great expérience. So Nice and patient.

Ian Bromley

This tiny fragrance shop sits on the very corner of Piccadilly Arcade. Tiny but magical. The experience is otherworldly and out of time. The store has a range of unique fragrances, which you will find nowhere else. The staff were both pleasant and helpful; they made some great recommendations. I left with a bottle of Cinquanta for the Sumner as it's fresh and smells like a bright summer day. The packaging is also worth a mention as the other box appears to be made from handmade paper, rough and textured; like you find in Florence, which is the home of the original Santa Maria Novella. The store is open 10 - 7 Monday to Saturday and Sunday from midday. The store is also dog friendly This is a highly recommended experience

Asil Rasheed

Perfumes were unique and lovely. The shop attendant Matteo was very helpful and polite and made our experience even more memorable

Dandylicious

Although there's a larger London branch of this special perfumery, whose origins date back to 1221 when the Dominican Order founded the Florentine monastery of the same name, I prefer the tiny arcaded shop on Piccadilly. It has a charmingly timeless feel, and the advice is excellent. Here you'll find scented candles, oils, soaps, shampoos, as well as extravagant perfumes like my seasonal favorites 'Bizzarria,' 'Gelsomino,' or 'Tabacco Toscano' (always in elegant 100ml bottles). Definitely give it a try! 🌺🍋🍊

Marah Azouz

Very good service and nice welcoming

alla balla

The most beautiful, quaint shop in the heart of Piccadilly, the customer assistance provided by Indra and her colleagues is exceptional ! She is so knowledgeable, accommodating, and made us feel so special! Buying perfumes and candles turned out to be more than just a purchase; it was a wonderful experience, was impressed how considerate she was with ensuring that the gifts were perfectly presented. She carefully gift wrapped all so pretty, I felt a sense of pride and joy walking everywhere with the beautiful bags. Wonderful, wonderful! I shall return!

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.