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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Tornabuoni

4,6 22 reviews

Via de' Tornabuoni 71 R,

50123 Florence

Store hours

Currently closed. Opens at 10:00

Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Tuesday
10:00-19:30
Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Itinerary
Buy online

Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

반나현

Didn’t have time to visit the original farmaceutica but when in Firenze good to visit one of the Santa Maria perfumeries. Great variety and love their scents

Giorgio Martelozzo

An enchanting experience in the heart of Florence! History and craftsmanship permeate every corner of this ancient workshop, founded in the 13th century. The boutique exudes elegance and tradition, with unique, high-quality fragrances, soaps, and beauty products. The staff is friendly and helpful, and wandering among the scents is a true pleasure for the senses. A must-see for those who love refined perfumes and authentic atmospheres.

amintio

Buy this brand for the first time. Assisted by Jacquemo , he is very helpful, knowledgable, and kind to give me several sample. Can’t wait to try them all.

Cristina B.

I had the pleasure of visiting the boutique in via Tornabuoni during my short vacation in Florence with my family. Beautiful location, wonderful products, and impeccable service. I would like to thank Aldona, who explained to us with great dedication, empathy and professionalism the history of the place, letting us try the products and fragrances at the same time. I will definitely be back.

Fatma Naseer

Luxury perfume shop. The staff were courteous and professional. Thank you to Nertila & Jehan for their cooperation and excellent recommendations.

Richard Do

For a luxury store in a pricey neighborhood, they had a lot of products for every level, from bar soaps to perfumes, with something for everyone! The customer service was also amazing!

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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