Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Tornabuoni

Via de' Tornabuoni 71,

50123 Florence

Store hours

Open now Store closes at 20:00


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection


Richard Do

For a luxury store in a pricey neighborhood, they had a lot of products for every level, from bar soaps to perfumes, with something for everyone! The customer service was also amazing!

francesca tesi

A beautiful shop opened to serve those who do not want to go to the historic location in Via della Scala. As always the products are excellent, the staff is very friendly and helpful even with our cocker Gino #ginotheenglishcocker

Maikel DM

Many handmade fragrances, of very good quality, yes, somewhat expensive since they are artisans

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.