Officina Profumo-Farmaceutica di Santa Maria Novella Roma

Via del Babuino, 106,

00187 Roma

Store hours

Currently closed. Opens at 10:00

Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Tuesday
10:00-19:30
Wednesday
10:00-19:30

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Reviews

Bianca Ricciardello

I went to this perfume workshop in via del Babuino, looking for relaxation ideas for the Christmas period. I was recommended by Alessandra, who with her sweet and professional manner was able to grasp exactly what I was looking for. It made me discover a wide range of products including perfumes and creams that will be a future choice not only for gifts but also for me.

Mirko Marzano

I was very satisfied with my experience in the “Santa Maria Novella” store in Via del Babuino. The shop, a new opening in the heart of the "via dello struscio" of the capital, immediately earned a place among the "must visits" of the center. I had already been to the Florentine store - a unique one of its kind - and even in Rome I was impressed by the quality and refinement of the products: the perfumes are available in a variety of fragrances, from classic and traditional ones to more modern and innovative ones. Just as in Florence, for the series "even the eye wants its part", I found the order and elegance of the display a plus that encourages, if not to buy, at least to be guided among the perfumes; for this reason it is necessary - another confirmation, but not a surprise for those who already know the brand - the preparation of the staff, available and able to answer all my questions in a detailed and informative way. In fact, products suited to my specific needs were recommended to me, accompanying me in choosing the fragrance that was closest to my taste (I chose "Tobacco" because it has a decidedly pleasant smell and persistence). I recommend a visit to this store to all those who want to lose themselves in a world of smells and fragrances, in a welcoming and ancient environment, where a smile is always at home. Do I have to find a flaw? Compared to the store in Florence, it is not possible to purchase the elixirs - obviously produced by them - which are absolutely worth trying!

jessica cursio

Impeccable experience!!! I had heard of this brand but I had never bought anything so I was intrigued and went in. The entrance is very nice and I was welcomed by three very elegant and smiling girls. The girl who followed me Chandra (she remembered the name perfectly because it was very particular) was very kind, she told me about the history of the Maison and their products!!! Perfect especially for those who have to give a gift to someone who really has everything as they are niche products. In the end, in addition to the gifts, I also got a perfume for myself!! Adorable

Jack Ling

The S M N famous store in Piazza di Spagna in Rome, if you fly from Rome, you don’t have to go to Florence!

Jessica Pace

Pleasant welcome and good advice!

Jiwon Choi

The staffs were so kind and sweet for me. thank you so much!