Officina Profumo-Farmaceutica di Santa Maria Novella Roma

Via del Babuino, 106,

00187 Roma

Store hours

Open now Store closes at 19:30


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


federico brufani

Unforgettable experience! Third time I return to buy the delicious Toscano Toscano perfume and aftershave and other gifts for my loved ones! The attention to detail and the elegance of the Officina Santa Maria Novella via del Babuino encourages me and makes me want to return. Not to mention the professionalism of the staff! Each of them has always given me excellent advice on what to buy, and above all excellent gift ideas for my partner! Sincere congratulations! I will be back soon for more Christmas gifts and will also invite my customers to visit you!

Marco Filippone

A delightful shop, with attention to the smallest details, evocative, full of exclusive SMN fragrances. In a wonderful location in the setting of Rome and with courteous and helpful staff, I especially thank Alessandra for her suggestions for Christmas gifts.

Rasha Boulos

A beautiful shop, with attention to the smallest details. The quality of Santa Maria Novella's products, the professionalism and preparation of the girls make the experience truly unique.

Francesca Villarosa

Very particular shop that stands out along Via del Babuino. I went there to find ideas for Christmas gifts and thanks to Miss Alessandra's patience I succeeded in my aim. I will definitely come back to purchase other products that I have been made to try. Highly recommended experience.

Stephanie Vigier

A superb store with intoxicating scents. Very warm, smiling and involved staff. Many different items for all tastes, for personal care, household linen and room fragrances. I recommend !

Serena Cerra

It was my first experience outside of Florence with Santa Maria Novella. The store in via del Babuino is truly a wedding favor. Extremely courteous and friendly welcome. They fully captured my tastes, I will no longer be able to do without Muschio Oro. I will definitely come back.