Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30

Friday
09:30-20:00
Saturday (Special hours)
09:30-13:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Wednesday
09:30-20:00
Thursday
09:30-20:00

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Chiara Caglioni

Beautiful old pharmacy, with the opportunity to smell many different scents. Highly recommended, free experience.

景耀

The perfumes are beautiful and there are many different scents to choose from. There are also Chinese-speaking waiters.

Mariusz P

It's impressive. While waiting in line to enter, a small treat awaits you - a scoop of ice cream. Inside, there's history and the present. For example, the scent of perfume composed by Catherine de Medici.

Jing Chen

Inside is so pretty! The Profumo are good smell. You can find small size for good price

Oscar Rodriguez de Dios

One of the few free things in Florence, it's worth a visit.

Stephanie Taylor

Amazing place to visit. I went to the smaller store and she recommended coming to this one for a bigger experience. The store is beautiful. I decided to treat myself to a perfume and I spent a lot of time deciding on which scent because there are so many. Definitely a must to stop by and look around.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.