Santa Maria Novella UK: Perfume, Fragrances & Skincare

Officina Profumo-Farmaceutica di Santa Maria Novella Florence

4,6 3318 reviews

Via della Scala 16,

Flagship Historical Museum

50123 Florence

Store hours

Currently closed. Opens at 09:30

Wednesday
09:30-20:00
Thursday
09:30-20:00
Friday
09:30-20:00
Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Directions
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Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Francesca Molly

Beautiful experience

Razan Zamazam

So wonderful design and architecture

Kathy Castagno

This historic pharmacy is one of the oldest in the world. Founded in 1612, it's located very close to the Church of Santa Maria Novella. Its entrance is beautiful, and once you step inside, you feel like you've stopped in time. Everything is superbly maintained, and the most impressive thing is that it still operates today, no longer as a pharmacy, but as a perfumery. It's known for its high-quality products and for maintaining traditional methods in the production of its fragrances. They use natural ingredients and artisanal processes to create a wide range of perfumes, colognes, and other personal and household care products. Each of its fragrances has a bottle next to it so you can smell its aroma and choose which one you want to take home. So, every detail in the pharmacy is meticulously curated. The establishment, located in a former Dominican convent in Florence, is richly decorated with frescoes, antique furniture, and architectural details that reflect its long history. This preservation of the original style contributes to the unique and authentic atmosphere of the place, making a visit a historical experience as well as an opportunity to purchase its handcrafted products. Admission is free, and I think it's also a must-see on any visit to Florence.

Rawan a

Gorgeous place with amazing perfumes! I’ve received so many compliments on Cinquanta and Acqua della Regina, the latter famously worn by Catherine de Medici. This place is rich in history and definitely worth a visit

Erdem Bozkurt

It's considered Europe's oldest pharmacy/herbalist. It caters to the nobility. If you're interested in fragrance, definitely go. I'm fascinated. Fragrances made using traditional distillation methods start at 200 euros. Just so you know. :)

Simon Drury

I could not find the right male cologne but with the professional help of Simona it was easy to find various perfect Eau de Colognes for my partner. No wonder there was a queue at the door (which you can bypass if you just want to visit the store and not the museum) Well worth a visit.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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