Back to the website

Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 2825 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Open now Store closes at 20:00

Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Wednesday
09:30-20:00
Thursday
09:30-20:00
Friday
09:30-20:00
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Chloe Chang

Santa Maria Novella has a history of over 800 years, and sells natural perfumes, skin care products, home fragrances, soaps and other products made from unique herbs. As soon as I arrived at the door, I knew it was worth coming. I saw a long queue of people, but the queue was not too long. It is the oldest existing pharmacy in the world, and it is like a perfume museum. When I came, the crowd was crowded, and the desire to try it decreased, but I still wanted to buy a can of classic Acqua Della Regina Queen's Water Eau de Parfum Eau Eau Eau Eau Eau 50ml €85, with a tax refund of about 12% €8 (global blue). If you want to check out, just take the pickup card to the checkout area. It is really a must-go shopping place.

Oteq

Very wonderful service. The perfume smells beautiful despite its high price. An experience that will be repeated.

Mingimonken

Amazing and historical place. An absolute must when you visit Florence. Yes, many of the products are expensive, but you can also buy a nice piece of florentin soap or a pack for nice tea to okay prices. The staff was very nice. A beautiful place with a lot of soul and history.

Othmane Hajji

A must if you are in Firenze and the products + perfumes are extremely good quality

Porfirio Munguia

The pharmacy is actually a perfumery with excellent quality fragrances, as well as soaps and creams, and is the oldest pharmacy in Florence.

Lise Smout

Impressively beautiful shop. Friendly staff who speak fluent English. In several rooms there is perfume, soap, tea... You choose what you want to buy and everything is laid out at the cash register - in a separate room - so you don't have to keep track of anything and can look around calmly. They carefully wrap gifts. We also got a lot of samples.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

Other boutiques