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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 3097 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30

Monday: 09:30-20:00
Tuesday: 09:30-20:00
Wednesday: 09:30-20:00
Thursday: 09:30-20:00
Friday: 09:30-20:00
Saturday: 09:30-20:00
Sunday: 09:30-20:00

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

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Reviews

Stephanie Taylor

Amazing place to visit. I went to the smaller store and she recommended coming to this one for a bigger experience. The store is beautiful. I decided to treat myself to a perfume and I spent a lot of time deciding on which scent because there are so many. Definitely a must to stop by and look around.

September 05, 2025

Ivanna Syvokon

Must visit place for perfume lovers! Unfortunately the dont have small sizes of bottles but the smells are amazing and place is gorgeous

November 24, 2025

aki okuda

Beautiful historic perfumery.

November 21, 2025

med

Magical place

November 16, 2025

Ana Fabiola Ortiz

An incredible place that houses high-quality products and the brand's history. It was already decorated for Christmas on November 9th. We had gone to another location because the photos were misleading, but this is the original. We had to wait in line on Sunday afternoon, but only for 5 minutes. The place is a gem, and the staff are friendly and knowledgeable. A must-see in Florence.

November 09, 2025

Renata K

This is one of the oldest pharmacies in the world—Officina Profumo Farmaceutica di Santa Maria Novella, whose origins date back to the 13th century. For centuries, blends of flowers and herbs gathered from the Tuscan hills and matured in ancient terracotta jars have been used to create renowned fragrances and skincare products. Among the compositions still produced today according to Dominican formulas are Acqua di Colonia (Catherine de' Medici's favorite fragrance), Acqua di Santa Maria Novella, created in the 17th century, and Acqua di Rose—an excellent refreshing tonic sold since the second half of the 14th century. Hand-shaped and packaged soaps mature for 60 days in ventilated display cases. All products are made exclusively in Florence, using medicinal plants and herbs cultivated in the same way as in the Middle Ages. Prices are high.