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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 2952 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30

Friday
09:30-20:00
Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Wednesday
09:30-20:00
Thursday
09:30-20:00
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Txema Fernandez

It's incredible to spend a few minutes wandering through any of its rooms, almost all of them different from one another. It's a historical gem. It's worth highlighting the patience and unwavering smiles of each and every one of the people who work there.

Mariel Paz Duran

Beautiful, it is expensive but entry is free

楊凱雅

It’s a very beautiful and historic perfume shop with a wide variety of fragrances. The staff are patient and give detailed explanations — it really made such a wonderful memory in Florence! Definitely a spot worth visiting. P.S. There was a friendly girl from Texas working there. She said she plans to visit Taiwan, and I hope she will enjoy her trip when she comes!

Lin

Not only is this a beautiful shop, the staffs are so friendly, helpful and patient. I especially like the (Japanese?) cashier who served us twice, she is very attentive and when we mentioned that we are gifting, she immediately told us that they have gift packaging, which we very much like!

전호그

The interior is worth seeing, and the smell inside is so nice.

Becca Durham

Visiting is not just about the perfumes it’s an experience. As I was waiting in line to get in I was worried it wasn’t going to be worth it, but it absolutely was. The rooms are gorgeous and worth looking at all on their own. The staff were all very friendly, helpful, and knowledgeable. The perfumes came in a large range so there really is something for everyone.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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