Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection



It’s great for shopping.

Josianne Paquet

Love this place!

Alessandra Del Lago

The Santa Maria Novella workshop is an obligatory stop for all lovers and supporters of the perfume universe. The fragrances, although apparently simple, bring with them great mastery of construction, follow an almost artisanal proposal and manage to evoke unique sensations.

Dimitrios Kisoudis

A shop like something out of a dream: captivating scents, business premises like from distant centuries and a psychedelic exhibition. A place for eternity.


The customer service and atmosphere were all wonderful. The prices were a little high, but there were many nice items. The line moved pretty quickly and I got in right away.

Mila Dimitrova

Like a fairy tale!

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.